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vitrine rose store logo.jpg
bossabrasil logo.jpg
via del vino logo.png
caibem decorações logo.jpg
Case 1: Shop77

A leading retailer in men's fashion, with a focus on t-shirts and sweatshirts. Their ads primarily revolve around promotions and urgency.


Case 2: Vitrine Rose

Wholesale and retail of women's, children's, and plus-size pajamas. Notice how the tone of voice in their ads is geared towards the female audience.

Case 3: Marétoa Biquínis

A reference in beachwear fashion with original pieces and branches in the USA. Notice the strategic use of emojis for an informal tone.

Case 4: Bossa Brasil

An e-commerce platform catering to a male audience with original pieces, primarily for summer. Notice the use of a brand tone appropriate to the gender.

Case 5: Via Del Vino

An e-commerce platform focused on selling wines, sparkling wines, champagnes, and spirits. Notice the "clean" brand tone in their texts and images, emphasizing "high-end" focus.

Case 6: Caibem Decorações

An e-commerce specialized in paintings, vases, and ready-made or personalized arrangements for the home. Notice the emphasis on benefits in an informal manner.

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