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Case 2- Yuzo Decorações

Note: The demonstration of this case has been authorized by the respective parties, and its presentation here does not guarantee similar results.
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Campaign Type: Max Performance (focus on sales)
Conversion Rate: 2.68%
Value Conv/Cost: R$16.44
Total Cost: R$597.00
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Trackable Results:
36 purchases in 7 days
Strategy: The focus was on emotional triggers with some elements to address purchase objections and highlight the store's benefits.

Used Copy:

SHORT HEADLINES (30 characters)

  1. Decorate your home with refinement!

  2. Renew your decoration!

  3. Variety for your decor!

LONG HEADLINES (90 characters)

  1. In-house manufacturing, exclusive products, and up to 6 installments without interest. We ship nationwide!

  2. Home essentials at the best price in Brazil! Fixed shipping rate for the South and Southeast.

  3. Decorative signs, rugs, cushion covers, and much more! Up to 6 installments without interest.

BRIEF DESCRIPTION (60 characters)

  1. Your space deserves quality refinement!

DESCRIPTIONS (90 characters)

  1. Products to decorate your space with elegance. Make your home even more cozy!

  2. Make your home more elegant and cozy with Yuzo. In-house and exclusive manufacturing!

  3. Over 200,000 customers with their dream decor, all over Brazil!

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