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Case 1- Pratos de Ardósia (Slate Plates)

Note: The demonstration of this case has been authorized by the respective parties, and its presentation here does not guarantee similar results.
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Campaign Type: Max Performance (focus on sales)
Interaction Rate: 16.43%
Average Cost: R$0.42
Cost per Result: R$26.10
Value Conv/Cost: R$5.16
Cost/Conv: R$53.10
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Trackable Results:
13 purchases in 7 days

Note: Given that it is a higher-priced product with a more selective audience, this number of sales is considered good.
Strategy: The texts were crafted with planned keywords to highlight the unique advantages of the product. The copy incorporates emotional and rational elements (advantages and benefits) to address purchase objections.

Used Copy -

SHORT HEADLINES (30 characters)

  1. New Concept for Serving with Love

  2. Resistant for Use in the Kitchen

  3. Delightful Serving with More Charm

LONG HEADLINES (90 characters)

  1. Unique Handcrafted Pieces with Select Raw Materials. Serve and Delight.

  2. Unique and Elegant Handcrafted Pieces. Resistant for Everyday Use in the Kitchen and Non-Toxic. Get Yours.

  3. Add Glow and Charm to Every Corner of Your Home with Our Unique and Handcrafted Pieces.

BRIEF DESCRIPTION (60 characters)

  1. Slate plates: A New Concept for Serving and Surprising.

DESCRIPTIONS (90 characters)

  1. Boards, Plates, Cups, Bowls, and Unique Accessories in Up to 6 Installments without Interest and Free Shipping*.

  2. Handcrafted Products for Any Event or Environment, with Up to 6 Installments without Interest and Free Shipping*.

  3. Handcrafted Products with Up to 15% Off, Free Shipping*, and 6 Installments without Interest. Secure Shipping to All Regions.

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