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Case 4: Financial Market Email (Top of Funnel)

Parts 1 and 2 (Pass to the side)
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Strategy:

This email aims to establish authority and potential conversions through:

  • Subject line that addresses fears.

  • Language suitable for the persona with a more formal tone.

  • Data and bullet points for readability (interest).

  • CTA for appropriate engagement at the top of the funnel.

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