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Case 3 - Product Ebook (Middle/Bottom of Funnel)

Note: The demonstration of this case does not guarantee similar results.
Before and after (swipe to the side). Translation below the results.
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A/B Test by Hubspot
Period: 61 days
Result certainty level: 99%
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Trackable Results:
20% increase in conversions

Strategy: The beginning touches on fears and empathy. Development includes anchoring unique qualities of the method (differentiation). Bullet points and bold text provide quantification of benefits (objection-breaking arguments) and improve scannability. Use of social proof trigger and more elaborate CTA.

Before: Title - Pulses Tool for Organizational Climate and Engagement Surveys.
Track the main predictors of engagement.
In the survey that originated the Pulses methodology, the main predictors of engagement were recognize, and the factors that most influence team climate and engagement were recognized.

Download this eBook and get to know the Pulses Tool - a combination of a tool and methodology that continuously monitors employees' opinions in a friendly, fast, and anonymous manner.

After: Title - Pulses Tool for Organizational Climate and Engagement Surveys.
Discover the combination of a tool and methodology that tackles the main causes of disengagement!

There are 12 dimensions covering 39 factors for immediate application that can bring real benefits, such as:

 

  • 10% increase in customer retention.

  • 21% increase in profitability.

  • 22% increase in productivity.

  • 65% reduction in turnover.


Access the eBook and learn how to have a global view of your company based on more accurate and up-to-date data, leading to better strategic decision-making!

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