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Case 2 - Webinar Event (Middle of Funnel)

Note: The demonstration of this case does not guarantee similar results.
Before and after (swipe to the side). Translation below the results.
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A/B Test by: Hubspot
Period: 90 days
Result certainty level: 99%
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Trackable Results:
60% increase in conversions

Strategy: The text emphasizes the value of the material and the event. Despite having a longer reading time, it performed better due to the strategic use of text, such as bullet points with topics to make the subjects more tangible and increase curiosity.

Before: Title: HR TECH TRENDS
Cesar Nanci and Renato Navas went to Las Vegas to attend the HR Tech Conference, the largest global congress on technology and innovation focused on people management.

It was a 4-day event with over 400 HR exhibitors from around the world.

Learn about the main trends and gain valuable insights to implement in your organization.

After: Title: HR TECH TRENDS

Cesar Nanci and Renato Navas went to Las Vegas to attend the HR Tech Conference, the largest global congress on Technology and Innovation focused on people management.

It was a 4-day event with over 400 carefully selected exhibitors from around the world. This unique opportunity showcased and discussed methodologies, tools, and essential functionalities for future HR leaders and managers.

However, if you couldn't be there, don't worry. Our leadership duo brought back the most valuable trends and insights as a gift for you! These are unmissable pieces of information covering topics such as:

 

  • Microlearning and Macrolearning

  • Candidate Relationship Management

  • Outbound Recruiting


And much more! You can't miss it!Watch now!

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