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Case Facebook Ads: Vitrine Rose

Ad 1 - 
Note: The demonstration of this case was authorized by the responsible parties, and its presentation here does not guarantee similar results.
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Reach: 270,763
Impressions: 530,332
Impressions/Reach Rate: 51%
Cost per Result: R$36.40
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Trackable Results:
128 purchases in 7 days
      

Image caption: Unmissable! Get the best of the fashion sleepwear without breaking the bank! Dozens of beautiful and comfortable pieces, up to 7 installments with no interest!
Strategy: Sense of urgency, overcoming objections, highlighting benefits, informal language, and concise copy.

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Case Facebook Ads: Vitrine Rose

Ad 2 - 
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Reach: 282,790
Impressions: 499,761
Impressions/Reach Rate: 57%
Cost per Result: R$21.86
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Trackable Results:
77 purchases in 7 days

Image caption: Over 230 exclusive models from size S to XXXL! Beautiful and comfortable pieces, up to 7 installments with no interest!
Strategy: Sense of urgency, overcoming objections, highlighting benefits, informal language, and concise copy.

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Case Facebook Ads: Vitrine Rose

Ad 3 - 
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Reach: 46,838
Impressions: 80,332
Impressions/Reach Rate: 58%
Cost per Result: R$18.98
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Trackable Results:
72 purchases in 7 days

Image caption: U-N-M-I-S-S-A-B-L-E! The most beautiful and exclusive sleepwear models at incredible prices + 7 installments with no interest! Limited time offer!
Strategy: Sense of urgency, overcoming objections, highlighting benefits, informal language, and concise copy.
Note: This ad has a relatively low impressions/reach rate, which is not necessarily a bad thing, as it has a good number of purchases and a relatively low CPR (which is good).

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