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Case Facebook Ads: Shop77

Ad 1 - 
Note: The demonstration of this case was authorized by the responsible parties, and its presentation here does not guarantee similar results.
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Reach: 192,207
Impressions: 254,286
Impressions/Reach Rate: 76%
Cost per Result: R$19.77
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Trackable Results:
50 purchases in 7 days

 

Image caption: "4 t-shirts for R$99. How about that? Over 820 awesome prints for you to rock! It's for a limited time, hurry up and take advantage!"
Strategy: Sense of urgency, informal language, emphasizing benefits, and concise copy.

Case Facebook Ads: Shop 77

Ad 2 - 
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Reach: 503,942
Impressions: 659,597
Impressions/Reach Rate: 76%
Cost per Result: R$0.21
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Trackable Results:
8,183 website visits in 7 days

Image caption: "Unmissable promo: Choose 4 beautiful t-shirts and pay only R$99! Soft touch, comfort, and lots of style for you! Hurry!"
Strategy: Sense of urgency, informal language, and concise copy.

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