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Case 4- Product Page (Bottom of Funnel)

Note: The demonstration of this case does not guarantee similar results.
Before and Result (Swipe to the Side). Translation and text used below the image.
A/B Test by: Optimize
Period: 60 days
Result certainty level: 95%
simbolo_flecha_no_alvo (1).png
Trackable Results:
368% Increased Conversion

Strategy: The page's subheading was changed to one with strategic words that better resonate with the persona's desires. Subheading:

Before: The best version of yourself can't fit in a photo. Manage performance continuously, fairly, and with less bias.

After: Discover how to build high-performing teams. Continuously listen to your employees and find out how to enhance performance assertively!

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