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Blog case: Dr. Adhemar Jr.

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Plastic Surgery of Excess: The Boundary Between Aesthetics and Excessive Procedures

Learn about the controversy surrounding "excessive surgeries"

In recent years, the number of plastic surgeries in Brazil has significantly increased. According to data from the International Society of Aesthetic Plastic Surgery (ISAPS), our country has reached the mark of 11 million procedures performed annually, surpassing countries like Japan and Mexico in this regard.

This "national interest" in body and facial changes often stems from healthy desires and provides natural results. However, this market, which generates almost 1 billion dolars annually, is also filled with cases in which people undergo an excessive number of surgeries, compromising the naturalness of the results.

In this article, I address the main cases, arguments, and information regarding these excessive procedures and how the pursuit of natural results differs from this scenario. Check it out!

Factors that can influence the performance of these procedures

A significant portion of these excessive results arises from a combination of poor practices in plastic surgery, which can be attributed to different factors. For example:

Unprepared "professionals": There are individuals who practice illegally without the supervision or approval of the Regional Medical Council (RMC) and the Brazilian Society of Plastic Surgery (BSPS).


Not only do they jeopardize people's self-confidence, but they are also largely responsible for the majority of reported cases of malpractice, accidents, or death during procedures.

Improperly prepared facilities: "clinics" that do not comply with or are not approved by the National Health Surveillance Agency (NHSA) pose a high risk of infections and complications during procedures, which can distort the image of their patients or harm their health.

The "code of conduct" of surgeons: If patients' motivations and expectations do not come from a healthy place, it is up to the responsible professional to demonstrate the health and beauty benefits of valuing natural results.


Unfortunately, some surgeons prioritize "acquiring a patient" and do not act in the best long-term interest of these individuals, even if it means contradicting them in the present. For this reason, it is common for good professionals to refer their patients to psychologists before any intervention.

However, part of this scenario can also be attributed to the actions of the patients themselves, who are often driven by excessive discomfort with their own appearance, resulting in:

Unrealistic expectations for results: The progression of signs of aging, for example, can create a sense of panic in some people. Influenced by these feelings, some patients seek to forcefully "reverse time" instead of pursuing the healthier goal of "feeling good for their age."

Distorted self-image perceptions: Body Dysmorphic Disorder (BDD), for example, is a psychological condition marked by an unhealthy preoccupation with minor aesthetic flaws.


These individuals' imagination spirals out of control, believing that everyone around them perceives these imperfections with the same severity. As a result, they resort to excessive plastic surgeries at the expense of their physical, psychological, or financial well-being.

Societal pressure: Also known as the "beauty dictatorship," this is a social phenomenon that can be derived from both close and distant influences (such as the media or digital influencers) and tends to "pressure" us into not accepting our own beauty, constantly desiring an unattainable ideal of aesthetic standards.

If you want to understand how these points can manifest in our reality, check the next section.

Cases of excessive plastic surgeries

It is worth mentioning, before anything else, that I am not criticizing, ridiculing, or expressing any personal opinions about these events or individuals. I simply aim to illustrate to you some cases of celebrities that have been portrayed in the media for seeking excessive aesthetic interventions.

In addition to the reported cases of death or health damage, some examples of this excess include:

  • Rodrigo Alves: He is 36 years old and is known as the "Human Ken Doll." He claims to have spent over 600 thousand dollars on 72 different aesthetic procedures that have drastically transformed him. Recently, in an interview with the Daily Mail, he expressed concern about "losing" his nose due to past surgeries.

  • Jocelyn Wildenstein: She began undergoing procedures after the age of 60 following her separation from her husband, who had an affair with a younger woman. She claims to have spent over two million dollars in different interventions.

  • Kim Novak: An actress from the 1950s, she was an inspirational muse for many films by acclaimed director Alfred Hitchcock. It is uncertain which surgeries she underwent, but it is likely that her eyebrows, lips, and cheeks received multiple procedures.

But what can you do to ensure a more natural result?

There are many benefits to health and beauty when you respect your limitations and unique characteristics. If you also wish to achieve this, I would say there are two key points to consider:

  1. Be open to self-reflection: Think about your concept of self-image and the origins of your desires for change. There is nothing wrong with wanting to feel better and more confident, as long as it comes from a healthy source. Be prepared to align your expectations with more realistic results.

  2. Find a trusted surgeon: A significant part of this process also relies on your "ally in aesthetics." To learn how to choose a good professional, check out the tips I have prepared by clicking here.

And if you have any questions about this or any other topic, feel free to contact me! It will be a pleasure to assist you!

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